Swamini Khanvilkar

Are NFTs the next big thing in digital marketing?

NFTs is the abbreviation for “non-fungible tokens.” NFTs are stored on the blockchain, which includes information such as who purchased it, how much they paid for it, and how much they sold it for. They’re non-fungible, which means the tokens can’t be swapped for each other. Since a good marketer keeps pace with the advances …

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How is Metaverse changing the marketing landscape?

Technology is evolving and changing at a rapid pace. We are witnessing previously inconceivable innovations. For many people, one of these advances is the metaverse. It is a one-of-a-kind, immersive virtual environment that is swiftly taking over the internet. The metaverse is a shared virtual realm in which participants are represented by avatars. Based on …

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What is the importance of personalized marketing?

Personalisation has transformed marketing from the ground up, improving the consumer experience and, as a result, increasing corporate profitability. Personalised marketing is the implementation of a plan in which businesses send personalised information to recipients using data collecting, analysis, and automation technologies. Personalised marketing aims to fully engage customers or prospective customers by connecting with …

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Why is Omnichannel marketing so relevant?

In today’s marketing world, new technologies and the evolution of tactics have resulted in a new generation of strategies with which marketers must get acquainted. One such method is known as Omnichannel marketing. The term “omnichannel marketing” refers to the process of establishing your brand’s presence across numerous online and offline channels. Simultaneously, ensuring a …

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How to make the most of Geofencing marketing?

Geofencing marketing is a sort of location-based marketing in which you can communicate with smartphone users in a certain geographic region, such as a store, using mobile apps or mobile webpages. It’s also known as geofencing advertising. It makes use of a variety of technologies, including Wi-Fi, GPS, radio-frequency identification (RFID), and Bluetooth. Historically, this …

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Why is Community Marketing so important?

If you’re looking to start a new business, you should be aware that competition is intense, regardless of industry. You must think of specific techniques to properly market your brand in order to attract the right audience. To begin, one of the most effective marketing tactics is community building or community marketing. Community marketing is …

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